The Department of Psychological and Brain Sciences at IU Bloomington reached out to IU Communications March 2 about an upcoming study in the Journal of the American Medical Association that found no evidence for increased risk of Autism or ADHD in the children of mothers who used antidepressants during pregnancy, a major departure from previous research on the subject.
After meeting with the authors of the study, led by IU Professor Brian D’Onofrio, IU Communications produced a news release on the research as well as an FAQ to provide additional context to reporters and the public. IU Communications also provided general interview tips to the authors and worked to coordinate with JAMA.
IU’s news release on the study was posted under embargo on EurekAlert at 8 a.m. April 17, and distributed publicly on April 18. JAMA also put out an announcement under embargo several days prior to publication that highlighted two studies with similar findings about antidepressant use during pregnancy, including the IU-led study.
The story earned strong media pickup, including coverage in TIME Magazine, The Washington Post and CBS Evening News. The CBS report was also carried on the CBS News This Morning and CBSN, the network’s 24-hour live online news station.
Other outlets to pick up the news release included
International outlets to carry the news included CTV News (Canada), The Daily Mail (United Kingdom), ABC (Spain), La Parisien and Yahoo News France (France), MSN Sweden (Sweden) and The Express Tribune (Pakistan). Lifestyle websites to carry the story included New York Magazine’s The Science of Us, TIME Magazine’s MOTTO, Fit Pregnancy and Mom.Me.
IU Communications coordinated D’Onofrio’s on-camera appearance with CBS News through its partnership with IU-Radio/Television Services and the School of International and Global Studies, which houses a professional-grade studio capable of HD transmission to television networks worldwide.
On Dec. 15, IU Communications learned that Fil Menczer, a professor in the IU School of Informatics and Computing who is regarded as an international authority on how information spreads online, would launch a new interactive online tool called “Hoaxy” designed to track the spread of “fake news” across social media, with a particular focus on Twitter.
Although fake news had become a major topic in the news in the run-up to the 2016 Election, Menczer and colleagues’ work on the Hoaxy began much earlier, with the first academic paper describing the project appearing online in April 2016 following presentation of the work-in-progress during an academic conference in Montreal, Canada. (The online magazine Inverse later dubbed Menczer “the man who saw fake news coming.”)
In advance of the launch of the new website, a select number of reporters who had previously expressed interest in the project were tipped off about the site. A news release on Hoaxy was then sent out from IU at 10:15 a.m. on Dec. 21, coinciding with the official launch date of the site.
Media coverage of Hoaxy appeared in the following outlets:
The news also attracted significant international coverage, including:
In addition, the study was widely shared on social media, including tweets from Germany’s Max Planck Society and NSF Science 360, a news site managed by the National Science Foundation.
A Dec. 28, 2016, a Daily Mail story on Facebook’s efforts to curtail the spread of fake news on the platform also made reference to Hoaxy.
On Dec. 8, the IU News and Media Team distributed the news release, “Research explains why some presents are great to give but not to receive,” about research by Elanor Williams, an assistant professor of marketing in the IU Kelley School of Business.
The release directly resulted in an article by the Washington Post, “There’s one big mistake everybody makes when giving a gift.
The article subsequently was distributed nationally and has been picked up by newspapers. They include the Middletown Times Herald-Record in Westchester, NY.
Other coverage included:
IU President Michael A. McRobbie
Indiana University President Michael A. McRobbie left Dec. 2 for South Korea and China, leading a university delegation charged with strengthening IU’s connections with partner universities, governmental leaders and alumni. A news release was distributed. Subsequent and associated news coverage included:
On Nov. 21, prior to the traditional Black Friday, IU Communications prepared and issued the news release, “IU retail expert sees parallels between recent election and holiday shopping picture,” and followed it up with media pitches. The release focused on research and expertise of John Talbott, associate director of the Center for Education and Research in Retailing in the IU Kelley School of Business. Media coverage included:
- Indianapolis Star article, “Black Friday lacks luster of years past”
- Philadelphia Inquirer article, “Let the holiday shopping begin . . . or maybe continue”
- The Columbian (Washington) article, “Gearing up for holiday shopping in Clark County; Local retailers tout customer service, community connections to attract sales“
- Wisconsin Public Radio, “More stores choosing to close on Thanksgiving Day“
- Fox 59 report, “Cyber Monday gaining popularity with customers, retailers”
- Fox 59 report, “IU retail expert: ‘Black Friday’s not going anywhere’”
- South Bend Tribune article, “Thanksgiving shoppers turn out for early Black Friday deals; Lines shorter than in recent years”
- An Anderson Herald-Bulletin article, “Looking for good deals this Friday? Plan, plan, plan,” was picked up by other newspapers across Indiana, including the Washington Times-Herald.
- Talbott also was interviewed by TheStreet.com, NBC News and MotleyFool.com.
On Nov. 3, IU Communications prepared and issued a news release, “Indiana University Kelley School of Business panel presents somber economic forecast for 2017,” in conjunction with an event that morning. As a result of advance pitching beginning in October and followup efforts, the forecast received statewide media coverage, which included:
On Oct. 17, the IU News and Media Team issued a news release about research by Kelley School professor Erik Gonzalez-Mulé, “Worked to death? IU study says lack of control over high-stress jobs can lead to early grave.” The research was picked up by Futurity, which exposed it to a new group of media in November. Here’s a broad, representative summary of some of the resulting coverage:
Gonzalez-Mulé also did interviews with CJAD Radio in Montreal, Canada; Australian Broadcasting Corporation and Bottom Line/Health.