Research explains why some presents are great to give but not to receive

Elanor WilliamsOn Dec. 8, the IU News and Media Team distributed the news release, “Research explains why some presents are great to give but not to receive,” about research by Elanor Williams, an assistant professor of marketing in the IU Kelley School of Business.

The release directly resulted in an article by the Washington Post, “There’s one big mistake everybody makes when giving a gift.

The article subsequently was distributed nationally and has been picked up by newspapers. They include the Middletown Times Herald-Record in Westchester, NY.

Other coverage included:

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