On Nov. 21, prior to the traditional Black Friday, IU Communications prepared and issued the news release, “IU retail expert sees parallels between recent election and holiday shopping picture,” and followed it up with media pitches. The release focused on research and expertise of John Talbott, associate director of the Center for Education and Research in Retailing in the IU Kelley School of Business. Media coverage included:
- Indianapolis Star article, “Black Friday lacks luster of years past”
- Philadelphia Inquirer article, “Let the holiday shopping begin . . . or maybe continue”
- The Columbian (Washington) article, “Gearing up for holiday shopping in Clark County; Local retailers tout customer service, community connections to attract sales“
- Wisconsin Public Radio, “More stores choosing to close on Thanksgiving Day“
- Fox 59 report, “Cyber Monday gaining popularity with customers, retailers”
- Fox 59 report, “IU retail expert: ‘Black Friday’s not going anywhere’”
- South Bend Tribune article, “Thanksgiving shoppers turn out for early Black Friday deals; Lines shorter than in recent years”
- An Anderson Herald-Bulletin article, “Looking for good deals this Friday? Plan, plan, plan,” was picked up by other newspapers across Indiana, including the Washington Times-Herald.
- Talbott also was interviewed by TheStreet.com, NBC News and MotleyFool.com.