IU retail expert sees parallels between recent election and holiday shopping picture

John Talbott

John Talbott

On Nov. 21, prior to the traditional Black Friday, IU Communications prepared and issued the news release, “IU retail expert sees parallels between recent election and holiday shopping picture,” and followed it up with media pitches. The release focused on research and expertise of John Talbott, associate director of the Center for Education and Research in Retailing in the IU Kelley School of Business. Media coverage included:

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