Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact

Niket Jindal

Niket Jindal

The IU News and Media Team prepared a news release about research by Niket Jindal, assistant professor of marketing at IU’s Kelley School of Business . Jindal and colleagues at two other universities set out to understand why advertising had a favorable impact on the stock value of some companies but not others. A reporter at Media Post interviewed Jindal after receiving the news release and published the story, “Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact.” The release also received coverage from the Indiana Daily Student and at (e) Science News, Science Blog, Science Codex and Phys.Org.

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