In early December, with the run-up to the new blockbuster “Star Wars: The Force Awakens,” George Vlahakis of the IU News and Media Team identified a faculty member in Indiana University’s Kelley School of Business who had been deeply involved with merchandising of episodes I and II of the movie franchise. He interviewed Paul Palmer Jr., a lecturer in marketing and an MBA diversity coach, about his work with Hasbro on the “Star Wars” toy line and responded to media queries from the San Francisco Chronicle and the San Jose Mercury News.
On Dec. 9, an article based on the interview, “New ‘Star Wars’ movie awakens marketing memories for IU Kelley School faculty member,” was published at the IU Inc. blog site and broadly shared by IU social media. On Dec. 11, the San Francisco Chronicle article, “Will new ‘Star Wars’ movie stink? For sales, it doesn’t matter,” quoted Palmer. The story based on the blog was pitched to the Bloomington Herald-Times, which ran “The Force remains strong with Star Wars franchise,” a story partly about Palmer on Dec. 17.