Survey: Millennial ‘Style Gurus’ Poised to Spend This Holiday Season

John Talbott

John Talbott

Each fall, the IU News and Media Team works to position John Talbott, assistant director of the Center for Education and Research in Retailing in IU’s Kelley School of Business, as expert on holiday shopping trends.

In addition to responding to media queries, blog posts and news releases are prepared about Talbott’s research. Talbott is now among those who reporters are turning to for stories on online shopping, Black Friday and other relevant topics.

On Nov. 18, a news release was issued, “New IU Kelley School of Business survey finds enthusiasm for fashion apparel this holiday season,” about the FINdex, a fashion innovation index prepared by Talbott. Efforts were successful to place a story in Women’s Wear Daily, the leading news source for the fashion industry. The Nov. 18 article, “Survey: Millennial ‘Style Gurus’ Poised to Spend This Holiday Season,” was the result.

Other stories featuring Talbott include:

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