On Sept. 3, IU put out a news release about new research from the IU School of Informatics and Computing showing the power of “big data” to predict future outcomes through the lens of the fashion industry.
Specifically, a team of computer scientists from the IU Network Science Institute were able to predict the popularity of new faces to the world of female fashion modeling with over 80 percent accuracy using advanced computational methods and data from Instagram.
The paper was made public in late August after acceptance for presentation at a conference. The IU Newsroom released the news on Sept. 10 — closer to the start of New York Fashion Week — to capitalize on the study’s connection to current events. Finn Partners, IU’s New York City-based PR contract agency, also helped pitch the story to select media outlets in the city.
The story was quickly picked up by the media, including several major glossies and websites covering fashion:
- Grazia (English Edition)
- Harper’s Bazaar
- Marie Claire UK
- New York Magazine’s The Cut
- Refinery 29
- Vogue UK
- Yahoo Style
Members of the blogosphere to pick up the story were Bustle, Racked, Stylecaster, Stylite and The Fashion Spot. Other traditional and online media outlets to carry the story were CBS News, The Daily Mail, Headline News, Fusion, Pittsburgh Post-Gazette, ABC 15 Arizona, DigitalTrends and AskMen.com.
International outlets to report the news included Die Welt, a national newspaper in Germany; Qué!, a Spanish daily; LetteraDonna, an offshoot of Italian Elle; Kompass, Indonesia’s leading newspaper, and CNN Indonesia.
And as befits research that contributes to the field of data science, a number of science and technology outlets also took notice with articles in the MIT Technology Review, Australia’s IT Review, Science Times and Tech Times.
A video about the study was also produced by the Irish Examiner.