Blame cognitive biases when efforts to conserve water aren’t effective

Shahzeen Attari

Shahzeen Attari

Research by IU Bloomington School of Public and Environmental faculty member Shahzeen Attari got national attention when NPR social science specialist Shankar Vedantam discussed it with host David Greene on NPR ‘Morning Edition.’ The segment, which resulted from a pitch by Finn Partners, also included an interview with Attari about her research describing how people want to conserve water, but don’t know. An IU news release at the time the research was published laid the groundwork for the recent publicity. Against the backdrop of the California drought, Attari’s research has also been featured in the Los Angeles Times.

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