IU expert: Online retailers losing competitive edge over traditional stores this holiday season

John Talbott

John Talbott

A news release, “IU expert: Online retailers losing competitive edge over traditional stores this holiday season,” featuring John Talbott, associate director of the Center for Education and Research in Retailing in IU’s Kelley School of Business, was distributed on Dec. 4. Supported by direct pitches, the release led to national news coverage:

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