Each fall, the IU News and Media Team works to position John Talbott, assistant director of the Center for Education and Research in Retailing in IU’s Kelley School of Business, as expert on holiday shopping trends.
In addition to responding to media queries, blog posts and news releases are prepared about Talbott’s research. Talbott is now among those who reporters are turning to for stories on online shopping, Black Friday and other relevant topics.
On Nov. 18, a news release was issued, “New IU Kelley School of Business survey finds enthusiasm for fashion apparel this holiday season,” about the FINdex, a fashion innovation index prepared by Talbott. Efforts were successful to place a story in Women’s Wear Daily, the leading news source for the fashion industry. The Nov. 18 article, “Survey: Millennial ‘Style Gurus’ Poised to Spend This Holiday Season,” was the result.
Other stories featuring Talbott include:
- USA Today, Nov. 23, “Cyber Monday Shifts to Cyber Weekend”
- Newsday (NY), Nov. 15, “Simon stands down: How a mall display bred cyber-activitists.”
- Tencent report (China), Nov. 9
- Venture Capital Post, Nov. 8, “Samsung Gear S2: A new way to revolutionize the modern world (article about smart watches)”
- USA Today, Nov. 6, “Online retailers getting physical”
- Marketplace Radio, Oct. 30, “It’s not really Black Friday anymore.”
Amy L. Gonzales
On Nov. 16, the IU News and Media Team issued a news release about new research by IU Media School faculty member Amy L. Gonzales. Her paper in Communication Research supports the commonly held view that people from disadvantaged groups are using the Internet to broaden their social networks. Four days later, a reporter from Mic. com, a popular news site among Millennials, contacted IU Communications for a copy of her paper and her contact information. On Nov. 20, a story about her paper appeared, “Study Shows People in Disadvantaged Groups Use Social Media the Way Everyone Should Use it.”
With assistance from the IU Media and News Team, the IU Kelley School of Business released its annual economic forecast at an event in Indianapolis on Nov. 5. A panel presents national, state and local economic forecasts in nine other Indiana cities. The tour was announced on Oct. 19 and subsequently pitched to media in the days leading up to the opening presentation, resulting in strong coverage of the 2016 forecast.
Coverage of the economic forecast was the No. 1 item in electronic newsletters of the Indianapolis Business Journal and Inside Indiana Business. The Indianapolis Star also provided coverage on its home page that morning and in the printed edition the following day. Television stations WXIN/WTTV and WRTV attended and provided coverage of the event, as did news/talk radio station WIBC. The panel later traveled to Bloomington and their presentation was covered by the Bloomington Herald-Times and Network Indiana.
More than 40 other news outlets from across Indiana and around the country drew upon the Associated Press originated coverage, including:
In October, reporter Rachel Morello contacted Indiana University Communications searching for an expert to discuss results of the National Assessment of Educational Progress. Morello was directed to IU School of Education professor Peter Kloosterman. “Indiana improved rank with performance on nation’s report card,” published Oct. 29 in State Impact, quotes Kloosterman as he discusses Indiana’s results.
Howard Greninger, a reporter from the Tribune-Star, contacted the Indiana University Communications team in October seeking an expert who could discuss Standard & Poor’s Ratings Services and how this can affect redevelopment. Arrangements were made for the reporter to interview Craig Johnson, an expert in public budgeting and finance. Johnson is prominently featured in the Tribune-Star’s Oct. 24 article, “Expert: City faces higher costs to incur new debt.”
In October, IU Communications was contacted by Palladium-Item reporter Bill Engle, who was writing a story on early voting. Arrangements were made for Engle to interview Marjorie Hershey, a political science professor at Indiana University. In the article, Hershey said that while early voter does not increase voter turnout, it “can be helpful to campaigns because they can find out who has already voted and thus target their efforts on those who haven’t cast a vote yet.” Her interview was published in the article “Early voting nearly half that of 4 years ago.”
The senior television editor at Variety was looking for experts in TV news to help analyze recent momentum by CBS in the morning-news category, asking if there is new room in TV to carve out a more distinctive program rather than trying to be like the number-one and number-two programs? He was referred to Mike Conway, an associate professor in the IU Media School. Conway was the first outside expert quoted in the article, “How ‘CBS This Morning’ Finally Became a Player in the Morning News Race.”