On Feb. 10, Jon Stewart shocked fans of “The Daily Show” by telling them that he planned to leave the popular “fake news” program later in the year. The IU News and Media Team became aware of an opportunity for a professor in the IU Media School to write an opinion article for the web site, The Conversation, which strives to be an independent source of news and views from the academic and research community, delivered directly to the public. Julia Fox, an associate professor of telecommunications, was approached and penned the article, “The Daily Show was never ‘real’ news – but came (depressingly) close.” Her earlier research on the public’s acceptance of information presented on Stewart’s program received national attention as a result of IU media relations efforts.
On Jan. 15, the IU News and Media Team was contacted by a reporter from CBS MoneyWatch, who was writing a story about the changing influence of the Organization of the Petroleum Exporting Countries. After reaching out to several faculty members, the reporter was directed to Bill Witte, associate professor emeritus of economics. Witte is the first person quoted in the story, “Could tumbling oil prices signal the end of OPEC?“
The IU News and Media Team worked writers from the Big Ten Network and Indianapolis Monthly in mid-December who were interested in a new program at IU’s Kelley School of Business to offer customized graduate-level educational programs to current and former NFL players. The partnership with the NFL Players Association was announced in September and initially received considerable media interest. New interest is coming as the program officially launches in January. BTN LiveBig’s article, “Indiana, NFLPA partner to give football players a second career,” was published on Jan. 6.
In early December, George Vlahakis of the IU News and Media Team wrote a series of posts for his blog, IU Inc., about activities coming out of the Kelley School of Business’ Institute for International Business. One initiative was a book drive among the school’s faculty to collect volumes for the Yangon University of Economics in Myanmar. A blog post was published on Dec. 9 and then used as part of a pitch for a news story in the Bloomington Herald-Times. The newspaper’s Dec. 16 story, “IU Kelley School of Business donates nearly 2,000 books to university in Myanmar,” subsequently was picked up by the Associated Press and ran by media outlets around the Midwest and the country, including those listed below, and was the subject of a report by Indiana Public Media.
At the beginning of each holiday season, John Talbott, associate director of the Center for Education and Research in Retailing, often is a go-to person for expertise about shopping trends and Black Friday. Two news releases, “Kelley School expert commends retailers’ online strategy but questions value of ‘early Black Friday‘” and “IU Kelley School fashion survey: Wearable technology and iPhone 6 are hot items this holiday season,” presented his latest views and the results of the Kelley School’s fashion index. Resulting coverage included:
- “Post-Thanksgiving becomes no-frenzy Friday,” St. Louis Post-Dispatch
- “Wearable Tech Projected to Win Over Consumers This Holiday — and Beyond,” Broad Channel
- “Small local stores find challenge in e-commerce,” Lafayette Journal and Courier
- “Millennials are expected to dominate Thanksgiving and Black Friday shopping,” Baltimore Sun
- “Retailers To Open For Black Friday Even Earlier Than Last Year,” Wisconsin Public Radio
- “Retailers Making Better Use of Web,” Inside Indiana Business
- “Gap closing between traditional retailers, online stores for Black Friday,” Indiana Daily Student
- “Kelley School Survey: Spending on Wearable Technologies Up,” Indiana Public Media
- “eComerce Poses Threats to SMBs,” PYMNTS.com
- “Wearable tech, iPhone big for holiday season,” Indiana Daily Student
- “Retailers gain ground,” KPC Media Group
- “Handling holiday returns helps fuel Lanham firm,” Baltimore Sun
Beginning Nov. 6, in Indianapolis and Bloomington, IU’s Kelley School of Business presented its annual national, state and local economic forecasts for the coming year. The News and Media Team advanced the story with a news release and media pitches. A news release about the 2015 forecast was distributed on the morning of the initial forecast presentation. Since then, the forecast has received statewide attention. Initial coverage included:
- “Kelley School economists expect stronger 2015,” Indianapolis Business Journal
- “IU: Strong economic recovery expected for Indiana in 2015,” Indianapolis Star
- “IU Kelley: Best Economic Outlook in Years,” Inside Indiana Business
- “2015 looking good for state: IU economists predict uptick in jobs, wages,” Fort Wayne Journal-Gazette (Associated Press)
- “Indiana University economists project state to see 2015 employment reach pre-recession peak,” Fox Business
- “State, U.S. economies should keep growing – unless politics derail them,” Greensburg Daily News (CNHI newspapers)
- “Indiana, U.S. economies should keep growing,” Jeffersonville News and Tribune
- “Indiana’s state economic outlook positive,” Columbus Republic
- “Economists: 2015 Economy Will Be Strongest Since Recession,” Indiana Public Media
- “IU economists forecast economic growth for Central Indiana,” WTHR-TV
- “Indiana panel projecting stronger economy in 2015,” WNDU-TV
Achieving new milestones in its strategic effort to be among the nation’s most internationally focused universities, Indiana University dramatically strengthened its engagement in two nations, India and Saudi Arabia, where the university’s ties are among its deepest in the world.
In the span of 72 hours, beginning Oct. 28, IU formalized a university-wide partnership in Riyadh, Saudi Arabia, with King Saud University and dedicated its IU India Office, a home base for university activities across the country and the first established of its two global gateway facilities.
Here is a link to some of the media coverage of IU’s historic activities in the two countries:
- The Times of India: “Indiana in India”
- Education Times (Times of India weekly supplement): “Indiana in India”
- India Post: “Indiana University sets up India office” (scroll to page 7)
- Inside Indiana Business: “IU Boosts Efforts in Two Nations”
- Bloomington Herald-Times: “IU formalizes ties in Saudi Arabia, dedicates India office.”
- Hindustan Times event listing: “Safeguarding India’s Documentary and Cultural Heritage.” (scroll to page 4)
- India West: Indiana University Dedicates New India Office